Service Design2022-01-17T08:04:31+00:00


For those, who create user experience

5 principles of service design

Go through 4 stages of service design with your project

Module results – individual service concept


Module instructors – experts & practitioners

Dr. Tatjana Samsonowa
Dr. Tatjana Samsonowa
Founder of SAMSONOWA & Partners
Managing director at IPERF
CEO of OWN.space
Head of strategic research programs at SAP
Tatiana Bobrus
Tatiana Bobrus
CEO of SAMSONOWA & Partners
Lecturer from the industry at Graduate School of Management SPbU
Visiting lecturer at Innopolis University

Benefits of working with SAMSONOWA & Partners

Choose the best fitting format

Team workshop

  • 4 days 8 hours
  • 4-5 teams of 5 people
  • Offline / online project work
  • Preliminary user research
  • Invited experts
  • Service roadmap
  • Report with workshop results

Offline training

  • 2 days 8 hours
  • 4-5 teams of 5 people
  • Offline project work

Online training

  • 4 days 3 hours
  • 4-5 teams of 5 people
  • Online project work

Apply and we will reach you

    Module participants testimonials

    Yulia Plakutschaya
    Yulia PlakutschayaDigital marketing manager at Freudenberg household products Eastern Europe
    «A structured and informative approach to turning an idea into a finished product based on understanding the user’s needs and allowing yourself to find the best possible solution – is what distinguishes this course from similar ones. The optimally selected set of modern techniques and tools provides an opportunity to apply them in practice while working on real projects in the shortest possible timeframe and at minimal cost».
    Joao Andre Cardoso
    Joao Andre CardosoAccount Executive Clover Group
    «The course has been well conducted! Right away it struck me as quite interactive and engaging. Worth to mention as well that this training compels you to question your current approach and look for ways to enhance your potential and skills. Tatjana draws your attention, keeps the energy levels up and ensures that everybody is engaged!»

    Frequently asked questions

    What to do if we do not know which product to create?2021-09-17T13:37:06+00:00

    Each team goes through a stage at which it is necessary to decide what to create. There are different approaches, and we want to offer you a user-centered approach. This means that instead of first creating a product and then pushing it to the market, we immediately work on a solution together with the user. Together we will figure out what kind of product customers need and test the prototype of the idea with real users.

    Should we use innovative methodologies in a conservative industry?2021-09-17T13:37:31+00:00

    There is room for innovation in every industry without exception. In progressive industries, it may be easier to apply design thinking or agile development, but in a conservative industry, implementing such methodologies will be much more beneficial. If you have conservative competitors, small performance improvements can easily make you stand out. In addition, a fresh look at daily operations can inspire you to enter a new market or a new client.

    Why can’t we create a product ourselves?2021-09-17T13:37:56+00:00

    Of course you can, and you should! But sometimes companies have difficulty coming up with a new product for the market. This is where the design thinking methodology comes in, helping to create the product that the client really wants. Together we will go through the stages of design thinking and develop a product concept that will ensure your success in the market. You can read more about design thinking here.

    Have some questions? We will help!

    Olga Ignatyeva
    Olga Ignatyeva
    Business development specialist at SAMSONOWA & Partners
    Project manager at IPERF
    Visiting lecturer at Innopolis University and Graduate School of management

    Email: oi@nullsamsonowa.com
    Tel.: +7 962 703 38 54

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