Intellectual property management aims to create and protect innovation and secure the company’ market position.
Nowadays, powerful technologies and an uneducated behavior in the IP sphere make it incredibly easy to copy companies’ inventions. With patenting and other forms of legal protection, IP management has to become a vital part of the corporate strategy that enables companies to sustain their competitive advantage.
In today’s world, IP management, along with technology and product/market strategies, helps to shape innovations within a company.
Understanding strategic aspects and the legal environment will enable you to successfully shape the IP management process and choose a strategy to stay ahead of the competition. With the help of real-life examples you will learn how to create a competitive IP portfolios and gain the most out of the existing knowledge base.