The development of future business opportunities aims to find, identify and analyze trends to align research potential with market opportunities.
In today’s “economy of expectations”, where the quality of products and services offered continuously increases, the ability of companies to create new opportunities becomes especially valuable. This helps companies to come to the forefront of innovation in products, services, and business models.
Trend management allows to define and analyze local and global changes in behaviors, attitudes, or expectations in society, as well as to predict the future developments.
Through development of their vision, companies can determine their desired state in the future, and develop alternative scenarios for their future development. The future vision allows to devise goals and plans for today.