“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ’Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”

– Steve Jobs

Design thinking is a problem-solving methodology focusing on developing empathy and understanding the needs of people. The main feature of design thinking, in contrast to critical analysis, is a iterative creative process in which new ideas grow through experimentation.

Design thinking helps you to develop a sense of empathy. By putting yourself in the shoes of your users, you can obtain a deeper understanding of their needs and create relevant solutions.

The iterative nature of the process helps to fail cheaply, adapt quickly and roll out well-refined products and services. Prototyping or building a model is a technique to generate ideas, a creative activity to implement your ideas on a small scale.

Option Duration
Basic Training 4 hours
Advanced Training (Exam + Certification) 2 days
Train the Trainer (Exam + Certification)* 2 days

*requires completion of the Advanced Training

Learning Contents

  • What is the connection between design and business?
  • How to define “tame” and “wicked” problems?
  • What are the specific properties of design thinking?
  • How to conduct the steps of the design thinking process?
  • What techniques and methods can be used for design thinking?
  • How to apply design thinking in research and development processes?