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Design Thinking2021-11-17T14:13:12+00:00

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For those who create new products

How to create a successful product?

Go through the 5 stages of design thinking with your project

Module results – new product concept

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Module instructors – experts & practitioners

Dr. Tatjana Samsonowa
Dr. Tatjana Samsonowa
Founder of SAMSONOWA & Partners
Managing director at IPERF
CEO of OWN.space
Head of strategic research programs at SAP
Tatiana Bobrus
Tatiana Bobrus
CEO of SAMSONOWA & Partners
Lecturer from the industry at Graduate School of Management SPbU
Visiting lecturer at Innopolis University

Benefits of working with SAMSONOWA & Partners

Choose the best fitting format

Team workshop

  • 4 days 8 hours
  • 4-5 teams of 5 people
  • Offline / online project work
  • Preliminary user research
  • Invited experts
  • Product roadmap
  • Report with workshop results

Offline training

  • 2 days 8 hours
  • 4-5 teams of 5 people
  • Offline project work

Online training

  • 4 days 3 hours
  • 4-5 teams of 5 people
  • Online project work

Apply and we will reach you

    Module participants testimonials

    Ivan Ozhgikhin
    Ivan OzhgikhinDeputy general director of the holding Shvabe
    We had specific expectations from the workshop: first, we had to leave with specific concepts for new products; secondly, people who are being trained should gain new knowledge in terms of approaches and methodologies for implementing these tasks. All these expectations were met.
    Denis Kasimov
    Denis KasimovChief Executive Officer, Clover Group
    What I most appreciated about the course was the transfer of practical, oral and written materials. Each phrase in the materials is filtered and verified. Therefore, the student needs to think over each phrase. I consider the possibility of rapid application of knowledge, the opportunity of transformation and uniting the team to be the most valuable outcome.

    Frequently asked questions

    What to do if we do not know which product to create?2021-09-17T13:37:06+00:00

    Each team goes through a stage at which it is necessary to decide what to create. There are different approaches, and we want to offer you a user-centered approach. This means that instead of first creating a product and then pushing it to the market, we immediately work on a solution together with the user. Together we will figure out what kind of product customers need and test the prototype of the idea with real users.

    Should we use innovative methodologies in a conservative industry?2021-09-17T13:37:31+00:00

    There is room for innovation in every industry without exception. In progressive industries, it may be easier to apply design thinking or agile development, but in a conservative industry, implementing such methodologies will be much more beneficial. If you have conservative competitors, small performance improvements can easily make you stand out. In addition, a fresh look at daily operations can inspire you to enter a new market or a new client.

    Why can’t we create a product ourselves?2021-09-17T13:37:56+00:00

    Of course you can, and you should! But sometimes companies have difficulty coming up with a new product for the market. This is where the design thinking methodology comes in, helping to create the product that the client really wants. Together we will go through the stages of design thinking and develop a product concept that will ensure your success in the market. You can read more about design thinking here.

    Have some questions? We will help!

    Olga Ignatyeva
    Olga Ignatyeva
    Business development specialist at SAMSONOWA & Partners
    Project manager at IPERF
    Visiting lecturer at Innopolis University and Graduate School of management

    Email: oi@nullsamsonowa.com
    Tel.: +7 962 703 38 54

    Learn more about design thinking

    Download Design Thinking brochure [Russian only]

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