Articles

Blank As we all know, a good product or service begins with user research, with understanding the desires and needs of the future users. The user-oriented approach has long been at the heart of the development of new products. However, like any other approach, it evolves through time. Thus, now we are talking [...]

Tatiana Bobrus CEO of SAMSONOWA & Partners Moderator of the strategic session "Healthcare of the Future" Over the past year, most of the innovations have been aimed at combating the pandemic. The coronavirus has uncovered existing problems in national health systems and accelerated digitalization. In a crisis situation, the leaders of [...]

A good team is a vital element when working, whether in a big organization or a small startup. Any idea or project begins with a person, or rather when the right people meet at the right moment, which leads to a fruitful discussion. Therefore, human resources are one of the most crucial resources for [...]

Christopher Grant Black Founder & Managing Partner at New Order Design Studio S.L. UK, France, Spain Lydia Samsonowa Owner & Creative Director BENTEN8, UX-Consultancy Russia, France, Germany Aleksandra Shalakitskaia R&D manager at SAMSONOWA & Partners Prepared and conducted the interview Russia, Austria, UK [...]

People tell stories from ancient times, using different tools. At first there were drawings on stones, then words, intonations, and gestures appeared. Stories are everywhere: we tell them to our friends, read them in books, watch them in movies. We love stories, we remember them, and we want to share them with others. Today [...]

Blank The further we look into the future, the more difficult it is to predict it and prepare for it. But its uncertainty and variability make it so interesting for us. Which technologies will become popular? Which industries will continue to develop, and which will completely transform? How do we know [...]

Blank The “learn first then work” approach is long gone. Companies now understand that investment in employee training pays off in the long run. Why is corporate training becoming a business priority? What modern educational tools and approaches are used in the international market? How to create an environment where learning [...]

Blank Nowadays, probably every company has heard about innovations and has tried to introduce them. Innovations have become a huge part of our lives. However, with constant development even innovative ideas and approaches become obsolete. Therefore, we need to develop approaches to working with innovations, developing and implementing them. We should [...]

Blank The community of innovators widely accepted  three principles of creating a successful product: user orientation, prototype testing and agile development. The methodologies of design thinking and lean startup brought these approaches up to the level of the “industry standard”. Today, every product team is involved in close interaction with users during the [...]