Articles

R&D outsourcing: an opportunity or a threat?

The outsourcing concept is well established in the modern corporate world. We all know that such functions as finance or marketing can, and even should, be given to external professionals. However, with the R&D function things are more complicated. Many people consider R&D to be the heart of the company. But how can you [...]

By |2021-09-17T12:38:24+00:00September 14th, 2021|Articles|0 Comments

Past Newsletters (available in Russian only)

Sorry, this entry is only available in Russian. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Сентябрь 2021: "Аутсорсинг - недооцененный ресурс для бизнеса" Август 2021: "Осознанность - помощь или проблема для бизнеса" [...]

By |2021-10-14T17:03:49+00:00July 28th, 2021|Articles|0 Comments

Human-centered medicine

Blank As we all know, a good product or service begins with user research, with understanding the desires and needs of the future users. The user-oriented approach has long been at the heart of the development of new products. However, like any other approach, it evolves through time. Thus, now we are talking [...]

By |2021-07-30T09:06:56+00:00July 14th, 2021|Articles|0 Comments

6 Trends in Healthcare

Tatiana Bobrus CEO of SAMSONOWA & Partners Moderator of the strategic session "Healthcare of the Future" Over the past year, most of the innovations have been aimed at combating the pandemic. The coronavirus has uncovered existing problems in national health systems and accelerated digitalization. In a crisis situation, the leaders of [...]

By |2021-07-14T15:12:34+00:00June 8th, 2021|Articles|0 Comments

HR – more than just human resources

A good team is a vital element when working, whether in a big organization or a small startup. Any idea or project begins with a person, or rather when the right people meet at the right moment, which leads to a fruitful discussion. Therefore, human resources are one of the most crucial resources for [...]

By |2021-06-02T16:11:59+00:00May 25th, 2021|Articles|0 Comments

UX design inside-out. Experts’ opinion.

Christopher Grant Black Founder & Managing Partner at New Order Design Studio S.L. UK, France, Spain Lydia Samsonowa Owner & Creative Director BENTEN8, UX-Consultancy Russia, France, Germany Aleksandra Shalakitskaia R&D manager at SAMSONOWA & Partners Prepared and conducted the interview Russia, Austria, UK [...]

By |2021-05-28T08:48:14+00:00April 27th, 2021|Articles|0 Comments

What is the power of a story?

People tell stories from ancient times, using different tools. At first there were drawings on stones, then words, intonations, and gestures appeared. Stories are everywhere: we tell them to our friends, read them in books, watch them in movies. We love stories, we remember them, and we want to share them with others. Today [...]

By |2021-04-29T13:53:15+00:00March 22nd, 2021|Articles|0 Comments

Study the past, observe the present, shape the future

Blank The further we look into the future, the more difficult it is to predict it and prepare for it. But its uncertainty and variability make it so interesting for us. Which technologies will become popular? Which industries will continue to develop, and which will completely transform? How do we know [...]

By |2021-05-24T08:31:13+00:00February 16th, 2021|Articles|0 Comments
Go to Top