Articles

The outsourcing concept is well established in the modern corporate world. We all know that such functions as finance or marketing can, and even should, be given to external professionals. However, with the R&D function things are more complicated. Many people consider R&D to be the heart of the company. But how can you [...]

We study innovations both in theory and in practice. The more we explore, the more we see that the approach “all or nothing" does not work. Achieving the result at any cost does not add value to a product, but rather hinders sustainable development in the future. Now it is important not only to [...]

Sorry, this entry is only available in Russian. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Сентябрь 2021: "Аутсорсинг - недооцененный ресурс для бизнеса" Август 2021: "Осознанность - помощь или проблема для бизнеса" [...]

Blank As we all know, a good product or service begins with user research, with understanding the desires and needs of the future users. The user-oriented approach has long been at the heart of the development of new products. However, like any other approach, it evolves through time. Thus, now we are talking [...]

Tatiana Bobrus CEO of SAMSONOWA & Partners Moderator of the strategic session "Healthcare of the Future" Over the past year, most of the innovations have been aimed at combating the pandemic. The coronavirus has uncovered existing problems in national health systems and accelerated digitalization. In a crisis situation, the leaders of [...]

A good team is a vital element when working, whether in a big organization or a small startup. Any idea or project begins with a person, or rather when the right people meet at the right moment, which leads to a fruitful discussion. Therefore, human resources are one of the most crucial resources for [...]

Christopher Grant Black Founder & Managing Partner at New Order Design Studio S.L. UK, France, Spain Lydia Samsonowa Owner & Creative Director BENTEN8, UX-Consultancy Russia, France, Germany Aleksandra Shalakitskaia R&D manager at SAMSONOWA & Partners Prepared and conducted the interview Russia, Austria, UK [...]

People tell stories from ancient times, using different tools. At first there were drawings on stones, then words, intonations, and gestures appeared. Stories are everywhere: we tell them to our friends, read them in books, watch them in movies. We love stories, we remember them, and we want to share them with others. Today [...]

Blank The further we look into the future, the more difficult it is to predict it and prepare for it. But its uncertainty and variability make it so interesting for us. Which technologies will become popular? Which industries will continue to develop, and which will completely transform? How do we know [...]