6 tours – 6 key industries

To get the tour program leave your contact details below

    Who is this business tour for?

    For everyone who wants to learn about the industry leaders’ expertise

    For everyone who wants to visit the offices of innovative companies

    For everyone who wants to make useful connections

    For everyone who wants to find fresh ideas

    What is included in the business tour


    Immerse yourself in the innovation experience of German leaders in your industry. Take a stroll through the offices of Germany’s most innovative companies, chat and exchange best practices with top management representatives.


    Learn about innovation management methodologies deployed by SAP, IBM, Microsoft, Phillips, Intel, Deutsche Telekom and others. Get to know the agile product development and management approaches on the market. Study real-life cases and use new skills to implement in your projects.


    See Berlin through the eyes of a local: visit startup meet-ups, unusual museums and traditional German restaurants.

    Examples of companies to visit

    Our experts

    Dr Tatjana Samsonowa
    Dr Tatjana Samsonowa
    Founder of SAMSONOWA & Partners and IPERF
    Professor at the Graduate School of Management,
    St. Petersburg State University and the Innopolis University
    Head of Strategic Research Programs at SAP

    Dr Sebastian Denef
    Dr Sebastian Denef
    Founder and CEO of OWN.space
    Professor at the Graduate School of Management,
    St. Petersburg State University and the Innopolis University
    Lead Researcher in IT and Design at Fraunhofe

    Invited experts

    Dr Joachim Schaper
    Dr Joachim Schaper
    Head of Artificial Intelligence and Big Data department
    at Porsche Engineering Services
    Vice President of AGT Research at AGT International
    Vice President of SAP Research at SAP AG
    Greg Prickril
    Greg Prickril
    Product Management Consultant at Prickril Consulting
    Product Manager at
    AGT International, SAP and Microsoft

    Tour price

    Early-bird price: earlier than a month before the tour

    1799 per person for 1 tour
    • Educational and practical sessions
    • Visits to the companies
    • Transfer in Berlin
    • Coffee breaks and lunches
    • Cultural program

    Regular price: later than a month before the tour

    1999 per person for 1 tour
    • Educational and practical sessions
    • Visits to the companies
    • Transfer in Berlin
    • Coffee breaks and lunches
    • Cultural program

    Past tours

    Leave a request

    Organizer team

    Tatiana Bobrus
    Tatiana Bobrus
    CEO at SAMSONOWA & Partners
    Co-founder of IPERF
    Business Analyst at Telekom Design Deutsche Telekom

    Email: tb@nullsamsonowa.com

    Ольга Игнатьева
    Ольга Игнатьева
    Business Development Specialist at SAMSONOWA & Partners
    Project Manager at IPERF
    Marketing Specialist at L’Oreal

    Email: oi@nullsamsonowa.com

    Our training recommended by

    Ivan Ozhgikhin
    Ivan OzhgikhinDeputy general director of the holding Shvabe
    We had specific expectations from the workshop: first, we had to leave with specific concepts for new products; secondly, people who are being trained should gain new knowledge in terms of approaches and methodologies for implementing these tasks. All these expectations were met.
    Denis Kasimov
    Denis KasimovChief Executive Officer, Clover Group
    What I most appreciated about the course was the transfer of practical, oral and written materials. Each phrase in the materials is filtered and verified. Therefore, the student needs to think over each phrase. I consider the possibility of rapid application of knowledge, the opportunity of transformation and uniting the team to be the most valuable outcome.
    Elen Shagarova
    Elen ShagarovaHead of marketing of JSC Shvabe
    The workshop changed my mind from the point of view of how I observed what metamorphosis occurred with my friends, colleagues, and this is the most important thing. Those people who were like in a shell, stuck in this absence of a creative component in their work, engineers, who work daily on a routine of numbers, precise measurements, suddenly reveal themselves from a completely different point of view and manifest not only their interesting professional qualities but also personal qualities. For me, it was a revelation.
    Yulia Plakutschaya
    Yulia PlakutschayaDigital marketing manager at the company Freudenberg
    household products Eastern Europe (brand Vileda Professional)
    A structured and informative approach to turning an idea into a finished product based on understanding the user’s needs and allowing yourself to find the best possible solution – is what distinguishes this course from similar ones. The optimally selected set of modern techniques and tools provides an opportunity to apply them in practice while working on real projects in the shortest possible timeframe and at minimal cost.
    Filipp Zhuchkov
    Filipp ZhuchkovDirector of the group of companies Altair
    The simplicity and usefulness of this methodology allow to apply it to such innovative and breakthrough projects, as our project E-Veche, and for already working in real context manufacturers. I emphasize that our team, without delays, immediately after the module applied this model to our existing construction enterprise, creating hazardous production facilities, which opened up new development prospects and growth points for us and pointed out the mistakes and weaknesses.
    Konstantin Sermyagin
    Konstantin SermyaginDeputy chief designer for science,
    Head of research department of the Kalashnikov Group
    I am confident that modern approaches in managing project in new product development, with the participation of cross-functional teams, will help to significantly shorten the time frame for completing projects and to introduce to the market higher-quality products that meet all the requirements of the Customer in a timely manner. Our team managed to cut the development time of creating prototype models and prototypes by half in a number of projects, by using acquired knowledge and skills.