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Product Management

Product Management 2017-07-10T10:01:32+00:00

There are two fundamentally different ways of looking at objects: functional – from the outside, the way customers see things, and technical – from the inside, the way engineers see things.

We witness a very strong tendency of people to jump to solutions, sometimes only partially solving the problem or even solving the wrong problem. To overcome this, you need to distinguish between the root problem and the solutions.

The product manager is responsible for implementing the corporate strategy at the product level, organizing the work of other functions and delivering the right product “onto the shelf” at the right time at a price that corresponds to business objectives.

Product management aims to effectively develop a product, closely aligned with corporate strategy, expectations of stakeholders, and customer needs.

A product’s lifecycle should be closely managed to deliver a right product at the right time in sync business objectives. Efforts from a whole product team need to be coordinated to ensure product success.

Product management competencies lie within three subject areas: business leadership, product definition, and product promotion.

Understanding the critical path of product strategy as well as important issues to address, will enable you to effectively run products within your portfolio and to satisfy customers. Successful realization of a plan is as important in product management, as creating a strategy. You will learn to develop product strategy, roadmaps, and plans.

Option Duration
Basic Training 4 hours
Advanced Training (Exam + Certification) 2 days
Train the Trainer (Exam + Certification)* 2 days

*requires completion of the Advanced Training

Learning Contents

  • What is business motivation?
  • How are problem space and solution space different?
  • Who are the product stakeholders?
  • Who is a product manager?
  • Which product management frameworks are there?
  • How to create a product roadmap?